Designing for
e-commerce

ABOUT

CVS Health is Fortune 6 health solutions company that delivers care like no one else can.





KEY ACTIVITIES
01.
Conducting competitor research / documenting
best-practices.		      
02.
Creating prototypes and conducting user research to validate ideas.		      
03.
Driving design from wireframes to polished visual designs.		      


PROBLEM

Customers did not have an easy way to view or buy previously purchased items.


OPPORTUNITY

Help millions of customers save time and money by introducing a "Buy it again" shopping experience.

RESPONSE

As lead product designer, I was responsible for:

  • Creating prototypes for user research.
  • Driving design from sketches to polished visual designs.
  • Taking into account several use cases (e.g. with/out ExtraCare card, FSA eligible items, Free Shipping) and various error states (e.g. out-of-stock, limited quantity).


OUTCOME

A personalized and convenient "Buy it again" experience for millions of customers.

DELIVERABLES
  • Prototype
  • User flows
  • Wireframes
  • Visual designs
Moving from wireframes into polished visual designs. Moving from wireframes into polished visual designs.
KEY METRICS

3%+

Increase in the number of items added to shopping cart.
            


TESTIMONIAL

"I’ve had the pleasure of collaborating with Hugo on several projects at CVS Health that touched our website and mobile app. His ability to understand complex business requests and quickly bring them to life through design is top notch. His attention to detail and focus on the customer is second to none. Hugo would be a great asset on any team!"

Next: Designing for personalized ads

© Hugo Faustino