Fidelity Investments helps 40+ million people feel more confident in their most important financial goals, manages employee benefit programs for nearly 23,000 businesses, and supports more than 3,600 advisory firms.
01.Researching competitors / documenting best-practices. |
02.Creating highly interactive prototypes. |
03.Driving design from wireframes to polished visual designs. |
Fidelity's login screen offered too many links resulting in many locked accounts and thousands of customer support calls.
Increase customer satisfaction and reduce customer support calls by simplifying the login experience.
As lead product designer, I was responsible for:
A consistent login experience that spans across the organization. Authentication rates have increased by 4%. For each 1% improvement, Fidelity saves approximately $1.5 million dollars annually.
4%+Increase in authentication rates. |
$1.5M+Savings/year for each 1% improvement. |
"Hugo was assigned to my project and on his first day, we shipped him off to Salt Lake City to attend a 3 day requirements session. He was on the hook for a HUGE project. He jumped right in and made contributions immediately. He is diligent and detail oriented, can juggle multiple balls in the air, and always has the client's satisfaction front and center."