Designing for
privacy, safety, and security


Google is the most popular search engine in the world, serving over 5 billion searches per day.


Users are drowning in the information overload era, they have too many passwords and digital artifacts spread across websites.


Google is uniquely positioned to provide billions of users with a single place to manage and organize their digital life across Google and the web.


We kicked-off the project with a design sprint to redesign Google's Account Settings. Initially, we were briefed by key product groups and executive leaders to get an understanding of the business/operational goals, project scope and timelines.

Then we split up into two teams and created high-level concepts (sketches/paper prototypes) for each persona. Shortly after, we presented our concepts and identified any overlapping user needs.

Then we formed into separate teams to iterate / refine concepts and capture possible use cases / scenarios.

Google is proactive and takes care of things for me:

  • Google can make contextually relevant suggestions e.g. Hey Jake, your passport is about to expire… would you like some help?

Google understands intent:

  • Google knows that you’re researching hotels, booked a flight, car rental and is smart enough to recognize that you are planning a trip.

  • Design brief
  • User needs and goals matrix
  • Personas
  • Wireframes
  • Slides to highlight proposed features / functionality to executive leadeship


Our initial digital explorations informed the interaction and visual design direction for Google's Account experience, where billions of users can see and manage their personal info, activity, security options and privacy preferences.

Conducting an affinity diagram exercise by moving post-its into groups to identify high-level themes.

Snapshot of a 3 day design sprint.

Paper prototype / explorations

User needs and goals matrix.

Translating sketches into wireframes.

Translating sketches into wireframes.

Translating sketches into wireframes.


"Hugo's highly adept at cutting through static so he can surface – and solve – critical dimensions of design problems. He’s thoughtful, generous, and always displays grace under pressure – a great colleague and collaborator."