Designing for
privacy, safety, and security


Google is the most popular search engine in the world, serving over 8.5 billion searches/day.


Users are drowning in the information overload era, they have too many passwords and digital artifacts spread across the internet.


Provide billions of users with a single place to manage and organize their digital life.


We kicked-off the project with a 3 day design sprint. Initially, we were briefed by executive leaders and key stakeholders to get a better understanding of the business/operational goals, scope and timelines.

We captured lots of ideas on post-it notes while listening to our speakers. We also conducted an affinity diagram exercise by organizing post-it notes into groups to identify high-level themes.

As individuals, we generated as many ideas as we could in 6 minutes. We selected our strongest idea and sketched and refined that idea. As a group, we discussed our ideas and voted on our favorites. Between day 2 and day 3, everyone prepared a possible use case/scenario.

Use case #1:
Google is proactive and takes care of things for me.

  • Google can make contextually relevant suggestions e.g. Hey Jake, your passport is about to expire… would you like some help?

Use case #2:
Google understands user intent.

  • Google knows that you’re researching hotels, booked a flight or rented a car and is smart enough to recognize that you are planning a trip.

  • Design brief
  • Personas
  • Presentation for executive leadeship to highlight proposed features/functionality
  • User needs and goals matrix
  • Wireframes


Our initial explorations informed the interaction and visual design direction for Google's Privacy controls, where billions of users can view and manage their personal data and privacy preferences.

Conducting an affinity diagram exercise by moving post-its into groups to identify high-level themes.

Snapshot of a 3 day design sprint.

Paper prototype / early explorations

User needs and goals matrix.

Translating sketches into wireframes.

Translating sketches into wireframes.

Translating sketches into wireframes.


"Hugo's highly adept at cutting through static so he can surface – and solve – critical dimensions of design problems. He’s thoughtful, generous, and always displays grace under pressure – a great colleague and collaborator."