CVS Health is a Fortune 4 health solutions company with 9,900 retail locations and nearly 77% of revenue coming from pharmacy and 23% from front store categories such as over-the-counter drugs, and consumer health, beauty and personal care products. A key driver in the success of the retail segment is the ExtraCare loyalty program (one of the largest and most successful in the U.S.) with 74 million members who are provided with a variety of deals & rewards.
01.Conduct competitor research / document best-practices. |
02.Create prototypes to validateideas and conduct user testing. |
03.Drive design from wireframes to polished visual designs. |
Members did not have an easy way to view, track and use their deals & rewards via mobile devices.
We had an opportunity to tap into the power of personalization and deepen our relationship with each customer.
As the lead designer, I was responsible for:
"Hugo is a great person to have on your UX team. While he was a UX consultant at CVS Health we worked on many projects together. He is a very competent and fast worker who delivers detailed wireframes and thoughtful thinking on all his projects. He is particularly good at proposing new concepts that draw on the latest UX best practices and design trends keeping his work very on point. Plus his great attitude always made it a pleasure to work with him."